At AG, we create social media strategies that integrate your brand’s identity and audience with market insight and trending topics. No matter what the goal is or the target we’re aiming for, your posts will spark conversation, community growth and everlasting loyalty.
We are not just your social media managers, we are your social media consultants. This means that we’re involved in everything from account set up and maintenance to building and bolstering your brand identity with campaigns that will create ambassadors out of your audience. We don’t just excessively post and hope one lands – each post is uniquely crafted by listening to and understanding your audience. We use innovative methods and processes to create content that shows your users you understand what they want, and that your company will stop at nothing to give it to them. We’ll create monthly social media schedules that announce company events, market insights and promotions to your audience, intertwining your unique tone of voice (T.O.V.) and brand imagery that we can help you define and create.
Every single post is written with the relevant social media channel in mind, integrating appropriate hashtags, emojis and stories. We’ll regularly engage with your audience to ensure campaign effectiveness and find out what makes them tick. .
From mundane but crucial tasks to the fun and challenging hurdles, our strategies ensure that no box is left unticked and your brand cements itself with a solid digital presence on the correct social media platforms, in an appropriate way.
Part of being a metronomic digital agency is constantly having your finger on the pulse of the latest social media analytics. Tracking trends via performance tools and social listening tools so that nothing in any industry goes unseen is a must.
Understanding how your social media content performs can have a big impact on the way you run your business. Understanding your analytics can help increase engagement by being able to see what kind of content performs well, making you aware of what to post more of. Analytics can also tell you more about your audience, highlight strengths and weaknesses in your digital strategy and even quantify how positive or negative the public feel about your company. As machine learning and AI software develop further, what analytics can tell you about how your business is performing online will only get better.
The bottom line of social media is that it is an attention game. Your goal should be to grab the attention of your market, and keep it, while you get them to carry out actions along the way. To do this, you need to increase your followers and engagement numbers through a high-quality strategy.
Above all, your social media should add value to your market and create positive emotions inside the heads and hearts of your audience. Whether it’s a useful step-by-step guide, a promotional offer or a lighthearted Saturday morning post of your dog, always aim to provide good content that gives your audience something they want.
Through tracking your analytics, we can clearly see if your audience is happy with what you are doing on social media or whether they are uninterested, and what we can do to make your strategy better.
Social media marketing campaigns have the big advantage of appealing to a wide-ranging audience at the same time. A social media campaign can appeal to the general public, your stakeholders, employees, prospective customers and more, all at once. Using social media websites like Facebook, Instagram and Twitter, marketers are able to use a broad range of tactics and strategies to promote content and actually get people to engage with it. Because social networks collect a lot of data about their users, such as geographical, demographic and personal information, we can use this data to segment audiences. This means we can better tailor messages to something that will better resonate with different users.
Internet audiences can be more easily segmented than traditional marketing audiences, meaning that we can ensure that our clients are putting their money and focus on the exact audience they want to target.This means that to create authentic and enduring brand awareness, you can’t publish solely promotional content. You also can’t post too much irrelevant fluff either, but you still want to be posting a lot. It’s a tricky balancing act that our social team have managed to perfect.
